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Overall Features
- SVG-based Business Ready(sm) interactive charts and graphs - copy/paste
into any Office application
- UTM2 first-party-cookie enhanced data collection (not available via ASP
solutions) - no privacy problems or security warnings
- UTM2 supports cross-site tracking
- Pie chart, bar, or line-graph options for most reports
- Print-friendly report-viewing mode
- Direct export to Word, Excel, and more
- Fully customizable reports - compare anything to anything
- Arbitrary Date Range analysis
- Visitors & Sessions reports not confined to monthly analysis (competitors
are)
- Most accurate Unique Visitor reporting
Reporting Features
- Visitor Loyalty ("stickyness") report
- Help text embedded with calculation methodology explained
- All individual items in reports graphable over time
- E-commerce reporting - analyze your shopping cart vs. standard web traffic*
- Revenue Source reporting - geographical data on purchases*
- New Downloads report shows all files downloaded from your site (not
available via ASP solutions)
- New Drilldown reports show information succinctly yet in complete detail
- Search Engine Marketing / SEO - Page Query Terms report automatically
shows results of Cost-Per-Click campaigns, internal searches, and more
- Search Terms report shows actual keywords typed into search engines
- New IP Address and IP Drilldown reports
- Intranet IP analysis
- New Robots and Spiders reports (not available via ASP solutions)
- New Client Parameters reports - screen colors, resolution, timezone
offset, Java/Javascript versions, etc.
- Automatic exclusion of "bot" traffic from Visitors reports
- Click-path analysis improved (click to/from report)
- Improved flexibility in Usernames reporting - can be parsed out of any log
field, and can be used for visitor identification and session tracking
Admin Features
- Remote administration and report-viewing built-in
- All-Profiles Report ranks traffic to all sites analyzed
- Wizard-based setup for all major features
- Region settings configurable per-user (time / date formats, etc.)
- Reporting language default configurable per-user
- Help text embedded
- Users & Groups management / authentication built-in
- Multiple Admin levels for hosting resellers
- Configurable run priority, memory and processor usage, and database size
- Built-in Scheduler to manage Urchin jobs
- Automatic log format detection
- Automatic archiving of past months' databases to reduce storage overhead
- FTP log retrieval now supports wildcard (POSIX) expressions - easily grab
remote log files
- UNC paths to logfiles now supported
- Pre-built Filters
- Custom log formats supported - analyze logs from any web server
- IIS configuration export utility included to ease administration for IIS
hosts with thousands of sites
- Include/exclude filters now available for all Admin screens - useful for
installations with large numbers of sites
Hosting-Specific Features
- Portal integration
- User-authentication bypass option
- Customizable report sets for different hosting levels
- Direct linking to specific reports
System Features
- DNS Database built-in for incredible lookup performance - auto updates
- Speed of log processing improved approximately 30%
- Fault tolerance/recovery built-in
- Automatic database backups and recovery
- Automatic archiving of past months' databases to reduce storage overhead
- Fully scriptable operation
Licensing Features
- Modular Licensing - only pay for the advanced features you need
- E-commerce Module - analyze shopping cart data
- Load-balancing Module - analyze sites using more than one server
- 100 Profile Pack Module - add capacity to your Urchin installation
- Campaign Trackign Module
- Geotargeting Module - coming soon!
*=Requires additional Module at extra cost
Report List
- Traffic
- Sessions Graph
- Pageviews Graph
- Hits Graph
- Bytes Graph
- Summary
- Load Balancing
- Log Source by Hits
- Log Source by Bytes
- Visitors & Sessions
- Visitors by Day
- Sessions by Day
- Unique Visitors
- Unique Sessions
- Visitor Loyalty
- Session Frequency
- Summary
- Pages & Files
- Requested Pages
- Downloads
- Page Query Terms
- Posted Forms
- Status and Errors
- All Files
- All Files by Hits
- All Files by Bytes
- Directory Drilldown
- Directory by Pages Drilldown
- Directory by Files Drilldown
- Directory by Bytes Drilldown
- File Types
- File Types by Hits
- File Types by Bytes
- Navigation
- Entrance Pages
- Exit Pages
- Click Paths
- Click To and From
- Length of Pageview
- Depth of Session
- Length of Session
- Referrals
- Referrals
- Referral Drilldown
- Search Terms
- Search Engines
- Referral Errors
- Domains & Users
- Domains
- Domain Drilldown
- Countries
- IP Addresses
- IP Drilldown
- Usernames
- Usernames by Hits
- Usernames by Bytes
- Usernames by Sessions
- Browsers & Robots
- Browsers
- Browsers by Sessions Drilldown
- Browsers by Hits Drilldown
- Browsers by Bytes Drilldown
- Platforms
- Platforms by Sessions Drilldown
- Platforms by Hits Drilldown
- Platforms by Bytes Drilldown
- Combos
- Combos by Sessions
- Combos by Hits
- Combos by Bytes
- Robots
- Robots by Hits Drilldown
- Robots by Bytes Drilldown
- Client Parameters
- Screen Resolution
- Screen Colors
- Languages
- Java Enabled
- Timezone Offset
- Javascript Version
E-Commerce Module
- E-Commerce
- Revenue
- Number of Transactions
- E-Commerce Summary
- Products
- Products by Revenue
- Products by Quantity
- Products by Revenue Drilldown
- Products by Quantity Drilldown
- Revenue Source
- Revenue by Region Drilldown
- Revenue by City
- Revenue by Referrals
- Revenue by Search Terms
- Revenue by Search Engines Drilldown
- Revenue by Domains Drilldown
Campaign Tracking Module
- Campaign Tracking
- Overall Results
- Goal Results
- Lead Sources
- Acquisition
- Quality
- Conversion
- ROI
- Keyword Analysis
- Acquisition
- Quality
- Conversion
- ROI
- Keyword Comparison
- Acquisition
- Quality
- Conversion
- ROI
- Campaign Comparison
- Acquisition
- Quality
- Conversion
- ROI
- Medium Comparison
- Acquisition
- Quality
- Conversion
- ROI
- Content (A/B) Testing
- Acquisition
- Quality
- Conversion
- ROI
- Latency Reports
- Time to Goal
- Sessions to Goal
- Time to Transaction
- Sessions to Transaction
- Day Parts Breakdown
- Goal Conversion by Hour
- Sales Conversion by Hour
- Click Fraud Watch
- Repeat Clicks by IP
- Repeat Clicks by Source
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