What is CRM?
The new buzzword in town, CRM - Customer Relationship Management
solutions are a new technology which allow companies to
interact with hundreds and thousands of clients in the same manner
which we could fifty years ago. By that we refer to the
relationship the local grocer, or restaurantur had with his/her clients
- a personal one to one relationship - where he/she remembers your
name, your likes and disklikes and in the same analogy, when you'll
need to buy new groceries.
The process is designed to help sales managers, anticipate and support the future
needs of customers while allowing the organization to build a marketing
strategy using up to date information about their customers, sales
channels & pipeline and current customer facing issues. Through its web based
interface it allowes geographically dispersed sales and
marketing teams to manage the customer experience and interaction
by tracking contacts, acccounts, sales opportunities, activities,
notes, tasks .. and more.
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